The U.S. Biscuit Industry

The biscuit industry in the United States has increased by over 10 percent over the last five years. As companies like Nabisco (Kraft), Keebler (Kellogg) and Ralcorp continue to introduce new products, cookie and cracker sales and volume continue to grow.

The Top 20 cookie brands in the country in 2001 accounted for approximately $4 billion in sales. The entire cookie category had sales over $6 billion. The cracker category is just as impressive with the Top 20 cracker brands reaping over $3.2 billion in sales in 2001.

In addition, private label cookie and crackers maintain a high overall position in the industry. With sales over $335 million, Private label has an 8.5 percent market share within the Top 20 cookie brands, and a 9.2 percent market share within the entire cookie and cracker categories.

Did you Know?

Consolidated Biscuit's primary customer is Nabisco. The BCTGM and Nabisco have built a positive working relationship. We have focused on the real goal: Our ability to compete, thrive and grow both the company and the Union. Nabisco has increased its marketshare and our members have improved their quality of life through better benefits, wages and working conditions through a BCTGM contract.