015: Digital Insights: How Workers in the #FritoLayStrike Recruited 2,000 Facebook Followers in 10 Days
Representing manufacturing, production, maintenance and sanitation workers in the baking, confectionery, tobacco and grain milling industries.
bctgm, bakers union, tobacco union, candy union, food workers, food workers union, grain millers, grain millers union, mondelez, nabisco, snack union,
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015: Digital Insights: How Workers in the #FritoLayStrike Recruited 2,000 Facebook Followers in 10 Days

Date

July 23, 2021

Category
Digital Insights, Education, Podcast, Strikes

 

A case study for the Topka Frito-Lay Union Members Appreciation Facebook Page – which grew by 2,000 followers in 10 days during the #FritoLayStrike. Local 218 Trustee/FritoLay Crewing Coordinator Chantel Mendenhall (the page’s admin) and BCTGM Midwest International Rep. Jason Davis give us their insight.