06 Feb The New York Times: Corporate Forces Endangered the Twinkie, but May Save It
“When the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union drew a line in the sand in November and said it would rather risk liquidation, it was over. It was a principled position that the brands would do better with a fresh start and new management.”
Read this New York Times piece from STEVEN M. DAVIDOFF that examines liquidation not as what killed Hostess, but rather the only thing that could have saved it.
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PDF: bctgm.org/PDFs/NYTimes_Feb5-2013.pdf
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